cpm collaborates with CaixaBank’s ‘The Tree of Dreams’ campaign focused on children at risk of social exclusion
generated an alliance with CaixaBank to support the project of the bank ‘The
Tree of Dreams’, an initiative so that more than 21,000 children at risk of
social exclusion can receive a gift during the next Christmas holidays.
seeks to mobilize the clients of the entity so that, together with more than
300 social entities throughout the Spanish territory, they make a small
illusion of the most vulnerable people in our society. One in three children in
Spain is at risk of poverty or social exclusion, according to the latest INE
Living Conditions Survey (June 2018). Unicef raises the figure to 40%, placing
Spain as the third country, behind Romania and Greece, in both relative and
anchored child poverty.
Tree is made of recycled cardboard, measures about two meters high and contains
20 balls. In each of them is written the name and age of a child. All these
children have written their own letter to the Kings, in which they ask for a
gift, a toy, clothes… this will be the gift that will be bought for this
child thanks to the collaboration of people and companies like cpm that are
actively involved in this initiative of social action.